PLUMMA LOGO KIT

Twelve variants, in three formats.

The lockup is the feather, the wordmark and the fuchsia dot. The mark is the
feather with the dot, at the spacing and the height it has in the lockup. Used
alone, the feather and the dot read as one thing.


WHICH FILE ON WHICH GROUND

  black             a light ground
  white             a dark ground
  fuchsia, blue     white, where the brand colour is wanted
  white mono        solid fuchsia or solid blue
  black mono        a light ground where one colour is required

The dot stays fuchsia in every variant except the two monos.

Clear space is the height of the feather, on all four sides. Below roughly
24 pixels of height for the lockup, use the mark instead.


FORMATS

  svg   vector, for the web and anything that scales
  pdf   vector, for print and for office documents
  png   transparent, 512, 1024 and 2048 pixels wide

White files on a white ground look empty. Finder, Preview, Quick Look and the
browser all composite transparency onto white, so only the fuchsia dot shows.
The file is not corrupt and the wordmark has not been lost.


WHAT NOT TO DO

Do not recolour it, outline it, add a shadow, a glow or a gradient, rotate it,
stretch it, crop it, box it in a shape it does not have, set it on a busy
photograph, or rebuild the wordmark in another typeface. The mark is not a
bullet and the dot is not a full stop that can be moved.


COLOURS

  Fuchsia   #FF0080
  Black     #1A1A1A
  White     #FFFFFF
  Blue      #0056B3


TERMS

Plumma S.r.l., Bologna, Italy. info@plumma.it

The Plumma name, the wordmark and the mark remain the property of Plumma S.r.l.
These files may be used to report on or refer to Plumma and its products. They
may not be used to suggest a partnership, an endorsement or a certification
that does not exist, and they may not be altered.
