The height of the feather
On all four sides. Nothing crosses it, other logos included.
Press kit
Logos, usage rules and boilerplate.
Free to use when reporting on Plumma. The rules below are what keeps the logo recognisable.
Download
The logo kit.
Twelve variants: the lockup and the mark in black, white, fuchsia, blue and two monochromes. SVG, PDF, and PNG at three widths on a transparent ground.
Logo
Which file on which ground.
The lockup is the feather, the wordmark and the dot. The mark is the feather with the dot, used where the wordmark will not fit.
BlackA light ground
WhiteA dark ground
Fuchsia or blueWhite, where the brand colour is wanted
White monochromeSolid fuchsia or solid blue
Black monochromeA light ground where one colour is required
The dot stays fuchsia except in the two monochromes. A white file on a white ground looks empty: only the dot shows. That is transparency, not a broken file.
Rules
Three rules, and what breaks the logo.
Use the mark below 24 pixels
The wordmark closes up before the feather does. At favicon and avatar sizes the mark is the asset.
What breaks it
Recolouring, outlining, shadows, glows, gradients, rotation, stretching, cropping, boxing it in, a busy photograph behind it, or the wordmark rebuilt in another typeface.
Co-branding needs an agreement
Reporting on us needs no permission. Suggesting a partnership or an endorsement does. Ask: info (at) plumma (dot) it.
Palette
The palette.
Fuchsia for accents, blue for the second series.
The document palette. The website runs on a dark ground of its own.
Typefaces
Three faces.
| Face | Where it is used | Weights |
|---|---|---|
| Poppins | Headings, buttons, anything set large | Medium and SemiBold |
| Open Sans | Body text | Regular and SemiBold |
| IBM Plex Mono | Figures, labels, code, and anything that has to line up | Regular |
All three are open licensed. The template calls Poppins Medium and Poppins SemiBold as separate families: without them, PowerPoint substitutes.
Naming
Names
Plumma S.r.l. in contracts and legal pages. Plumma everywhere else, including first mention. Not Plumma SRL, not PLUMMA.
Plumma Connect is the product.
The category is network signal orchestration: a governance layer that holds several suppliers and operators at once and decides, per call, which serves a request. Aggregators sit underneath it and we buy from them, so the word belongs to our suppliers.
GSMA Open Gateway channel partner, May 2026 cohort. More than sixty parties hold that status worldwide, so it is a credential and not an exclusive position.
Registered details are on the company page. Terms covering the name and the mark are in the terms of use.
Boilerplate
Boilerplate
Three lengths, ready to paste.
One line. Plumma is the governance layer between an enterprise and the mobile networks: one contract, one endpoint, and every answer names the carrier that served it.
Short. Plumma S.r.l. is an Italian company building Plumma Connect, a network signal orchestration layer. One agreement, one API key and one endpoint carry typed commands to mobile network operators for fraud prevention, identity verification and authentication: SIM swap, KYC match, age verification, call divert, location, porting history and reachability among them. Every response names the operator that served it, the specification version it ran on, and a correlation identifier that can be quoted in an audit. Plumma is a GSMA Open Gateway channel partner, named in the programme's May 2026 cohort.
Long. Plumma S.r.l. is an Italian company, registered in the province of Modena and operating from Bologna, that builds Plumma Connect. Reaching network signals directly means a separate legal, commercial and technical negotiation with every operator in every market, and a different endpoint, version and error vocabulary at the end of each one. Plumma replaces that with one agreement and one endpoint: it holds several suppliers and operators at once, decides per call which path serves a request, normalises what comes back, and records which carrier answered. Where no path can answer, the response declares the gap at request time and the call is not billed. Plumma is paid through an orchestration licence and a thin markup on supply, and takes no payment from the suppliers it routes between.
Figures are not in the boilerplate because they move. The ones we publish, with their bases and dates, are on the reference page.
Writing about us?
A quote, a figure to check, or a logo in a format that is not in the kit.