Single price
For developers and proofs of concept. One price per request in every country, prepaid, no licence.
04 Business model and financials
Business model and financials
How Plumma charges clients, what the company has spent and raised so far, and the plan the €1m round is sized against. Prices shown are indicative.
IllustrativeAll figures on this page except the contract values are estimates.
Pricing
Three ways to buy
Cluster prices and Lite licence
For smaller companies. Countries grouped in three cost clusters, plus an annual Lite licence for the console.
Country prices and Full licence
For large clients. Supply cost per country plus a small margin, the Full licence, and the option to use the client's own operator contracts.
Revenue
Where revenue comes from
01
Licence
Lite and Full licences: an annual base fee plus a fee for each extra instance, such as a business unit.
02
Margin on requests
A margin on requests served through Plumma's supply. No margin on requests sent over the client's own contracts.
03
Onboarding
A fixed fee for integration and the data protection documentation.
04
Buying cohort
Once a year, clients pool their volume so Plumma can negotiate better supply rates for all of them.
Policy
No payments from suppliers
Plumma does not accept rebates, volume bonuses or marketing funds from operators or suppliers. It is paid only by its clients, so its routing decisions are made in the client's interest. The rule will be written into the shareholders' agreement, so changing it requires a shareholder vote.
Unit economics
Per account (illustrative)
| Measure | 2027 | 2029 |
|---|---|---|
| Average contract value | €25,000 | €57,000 |
| Licence share of revenue | 58% | 46% |
| Gross margin | 59% | 63% |
| Cost to acquire an account | €19,000 | €13,000 |
| Payback | 14 months | 6 months |
| Gross revenue retention | 92% | 95% |
Estimates, except the contract values.
Cash
Cash and spending today (illustrative)
€84k
cash at 30 September 2026
€21k
average monthly net spending in 2026
€160k
raised to date from the founders and a regional grant
€0
revenue to date
Actuals
Spending to date (illustrative)
| € thousand | 2025 | Jan to Sep 2026 |
|---|---|---|
| Revenue | 0 | 0 |
| People | 38 | 121 |
| Infrastructure and tools | 9 | 24 |
| Legal, GSMA and operator onboarding | 14 | 31 |
| Other | 6 | 13 |
| Net result | (67) | (189) |
Losses in brackets.
Projection
Projection (illustrative)
| € thousand | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|
| Paying accounts at year end | 0 | 8 | 29 | 70 |
| Revenue | 0 | 205 | 1,160 | 3,990 |
| Gross profit | 0 | 120 | 700 | 2,510 |
| Operating costs | (230) | (780) | (1,450) | (2,360) |
| EBITDA | (230) | (660) | (750) | 150 |
| People at year end | 6 | 10 | 16 | 24 |
Revenue follows the seventy-account path in the market chapter. A seed round is planned for the second half of 2028.