Banks and fintech
The person responsible for fraud and digital identity, who carries the losses from account takeover.
02 Market and competition
Market and competition
Market size with its sources, and the companies offering similar services.
Size
Market size
$6bn to $8bn
global network API revenue by 2030 (Analysys Mason, Juniper, MarketsandMarkets)
€340m
serviceable market: banking in Italy, Spain, France, Germany and the United Kingdom
€4m
obtainable by 2029: about seventy accounts, Italy first
€57k
average contract value assumed for 2029, up from €25k in 2027
The contract values are assumptions from our pricing model.
Competitors
Who else offers this
| Company | What it is | Price published | Accepts the client's own supply | One invoice |
|---|---|---|---|---|
| Aduna | Joint venture of large operators selling their network APIs | No | No | Yes |
| Vonage | Communications platform with network APIs | No | No | Yes |
| Infobip | Communications platform with network APIs | No | No | Yes |
| Twilio Verify | One-time codes over SMS and voice | Partly | No | Yes |
| Plumma | One contract and API over several suppliers | From Q3 2027 | Yes | Yes |
Aduna, Vonage and Infobip reach more markets than Plumma. They are also possible suppliers and partners, and possible acquirers.
Customers
Who we sell to first
Insurers and payment companies
Policy onboarding, claims and payment authorisation.
Platforms and public services
Marketplaces, telehealth and digital identity services, as coverage grows.